I design how the work works.

I started out building things. For eight years I designed and coded hrsimple.com end to end, from e-commerce for 10,000 paying clients to the internal tools the staff used every day. Watching those staff work taught me more than any spec did. One redesign based on that cut their workload by 75 percent.

That pulled me toward research. I did my master's in Human Computer Interaction at UC Santa Cruz, then ran classroom ethnography at McGraw Hill, enterprise discovery for 7,000 users at Indeed, and research and design for Mozilla's Common Voice and Data Collective. Now I'm a VP of Service Design at JPMorgan Chase, mapping how corporate responsibility teams work across the firm.

The through-line is the same. I talk to the people doing the work, map the whole system around them, and get product, engineering, and leadership looking at the same picture before we decide what to build. Then I stay in it until it ships.

I also mentor HCI grad students at UC Santa Cruz and advise an early-stage AI startup. Before design, I studied philosophy at UCLA, which is probably why I ask "why" so much.

Off the clock, I'm usually in the garden growing vegetables. Raised beds are just service design with worse feedback loops: you plan the system, wait a season, and find out what the soil thought of it. I also volunteer on Earth science field campaigns, usually carrying sampling poles or fixing an old laptop full of pine needles.

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